Doing business with Jarek and Bogdan, the two friends turned pastry chefs and owners of Vanilla Patisserie, is always delightful. Starting from the first meeting, they surprised us with a new and delicious cake at every occasion.
Once our bellies full, we took upon ourselves to refresh the image of their company with a delicious and specific pastry branding.
For their new logo, typography, colours and textures were key elements to use in order to present their work with gusto. We kept the vanilla flower reflecting the freshness of their products, but went into a more refined style, with a subtle illustration and an exotic typeface.
Without a doubt, this logo on the chocolate business cards, printed on matte PVC with shiny laminate imprint, will keep their customers hungry for more!
The other important part of our work was making a catalogue including all their products. In the food industry in general, and for pastries in particular, customers buy, first and foremost, on basing themselves on what they see. This is why we placed a special emphasis on the quality of the featured product pictures, to capture and showcase Vanilla Patisserie’s cakes under the best light!
- Branding & Design